Why EGYPT for The Boat Show

Marina, also Marina El Alamein, ancient Leukaspis or Antiphrae, is an upscale resort town catering mainly to the Egyptian elite. It is located on the northern coast of Egypt, with an 11 km long beach and with an eight mile long artificial lake is the largest man made marina in the world. Wikipedia While the Boat may be limited initially by Covid precautiuons, it could be expanded as required into the eight miles of man-made lake, making ELIBS potentially the largest Boat Show in the world. Some say The Great Pyramid is located at the centre of the world Certainly “The Mediterranean Sea” is so named because it was felt to be in the center of all countries. Egypt is very well connected with sea and airports.

Here is what the British Government has to say

With its rapidly increasing population, advantageous geographic position and growing economy, Egypt is a market with a lot to offer. A number of UK companies are already doing business there, including .

  • BP.
  • Shell.
  • Vodafone.
  • HSBC.
  • GSK.
  • AstraZeneca.
  • Unilever.

Growing population

Egypt has a young and growing population of nearly 100 million people, the largest in the Middle East and North Africa (World Bank, 2018). Its consumer market is therefore sizeable, presenting significant opportunities for UK businesses.

Strategic location

Egypt occupies a strategic position for trade. It is home to the Suez Canal, a vital trade route between Asia and Europe and one of the key arteries of the world economy.

Economic potential

Economic growth in Egypt is strong and set to increase to 6% by 2023. As a result of economic reform, foreign reserves have increased, unemployment has declined and there has been significant investment in infrastructure.

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